MBA IMMERSE Interterm (SPRING 2019)

Program Overview
Program Title MBA IMMERSE Interterm (SPRING 2019)
Organization University of Notre Dame
Student Application Link https://nd.capsource.app/program/mba-immerse-interterm-spring-2019/rfp
# of Students Enrolled
0
# of Projects Running
8 Project/s Added (of Expected)

Program Timeline

Project Duration

Start Date: 03/02/19      End Date: 03/05/19

3 days

Collaboration Overview
About Students

Special research-based student consulting project taking place on-site over a one-week period this Fall (March 2nd ñ March 5th).

Student Level:  

Student Time Commitment:   Full Time

Team Structure:   -

Program Goals
Format Structure

Single Project Single Team

Format Title Multiple Projects Multiple Teams
Format Description
Benefits For Industry Partners
Project Modality Fully Remote
Industry Partner Requirements to Participate
Project Topics Growth Strategy
Target Industries
Skills & Expertise
Location Information & Preferences

Sponsorship

No Sponsorship Required

Compensation

Following compensation will be offered to the students:

Exactly $0.0 per hour

Other Requirements
Expected Time Commitment For Project Managers per week
Key Program Dates Due Date
Official Program Launch

We’ll find a time on this day for you to meet with the students to kick off your project.

Mar 02 2019, 12:00.00 AM
Official Program End

We’ll find a time on this day for you to meet with the students to wrap up your project.

Mar 05 2019, 12:00.00 AM
Finalize Project Charter

Educators and Industry Partners finalize project charters, legal documents, and background materials.

Apr 20 2019, 12:00.00 AM
Proposal Application Deadline

Final date for Industry Partners to express interest in participating.

May 14 2019, 12:00.00 AM
Interview

Educators will begin interviewing interested Industry Partners to discuss project ideas.

Oct 06 2019, 12:00.00 AM
Request for Proposal published

Collaboration request published. Industry Partners may express interest in participating.

Oct 30 2019, 12:00.00 AM

Project Overview

Project Details
Project Title Industry Benchmarking Analysis
Project Synopsis

What is the challenge or opportunity you are trying to address within your organization?

CommonBond offers undergraduate student loans. The market for college student loans is massive, but concentrated among entrenched players. As a newer entrant, CommonBond needs to build trust & credibility with parents & students and find innovative & efficient marketing channels to message. The undergraduate loan is a co-signed product, which means that a student needs an eligible co-signer to apply with them (and essentially ÔÇ£vouchÔÇØ for the student that theyÔÇÖll cover the loan if the student canÔÇÖt pay). This makes the consumer journey more complexÔÇöfrom education to final purchase, there are two distinct audiences and then two ÔÇ£actorsÔÇØ within the loan application. This project will require thorough research on the company's target demographics (college-bound high school students & their parents). They expect that the team will help them compare the company's brand and product with the rest of the providers in the industry. Additionally, they will be able to go through CommonBondÔÇÖs undergraduate cosign application and provide analysis of user experience, design, ease of use, product options, etc. They can compare that experience to the experience with other competitive applications. TheyÔÇÖre ultimately looking for recommendations when it comes to future tools/ educational information that CommonBond could include as part of their loan application experience. Students who enroll in this course will:
  • Experience what itÔÇÖs like to work at a growth-stage fintech startup
  • Offer strategic recommendations that could help drive the business this year
  • Gain experience evaluating and designing a strategy for a tech startup competing against entrenched players
  • Get feedback and learn from working with experienced founders, product leads, and marketers┬á
Prerequisites:
  • Understanding of core dynamics of financial products & student loans (i.e. interest rate, APR, deferment, etc.)
  • Background in marketing an eCommerce business (i.e. funnel analytics, conversion metrics, targeting/retargeting, SEO/SEM)
  • Key Classes/Frameworks: MBA Core Curriculum - Finance, Accounting, Marketing, Strategy & SWOT analysis
  • MBA Concentrations preferred: Marketing, Analytics, Strategy
  • Ability to synthesize data from diverse sources into a coherent story & translate into actionable recommendation.
PLEASE NOTE: Participants will be required to sign a non-disclosure project agreement regarding the handling of confidential information and intellectual property. Logistics: This ÔÇ£IntertermÔÇØ Immersion will be based in New York, NY. Students will need to secure transportation and lodging on their own. Additional details on travel can be found under ÔÇ£Travel Reimbursement DetailsÔÇØ at the front of this document.┬á


What are some of the activities or action items you think will need to be taken to achieve your desired results?


What would make this project a success for your organization? What measurable results are you looking to accomplish?


Compensation

Following compensation will be offered to the students


Exactly $0.0 per hour

Sponsorship

No Sponsorship Required

Resources

Program Timeline

Touchpoints & Assignments Date Type

Program Kickoff

03/02/2019 Event

Projects

Filters
Project Organization Topics
Industry Benchmarking Analysis CommonBond
Increase Traction with the ‘Shatoetry’ Application Blindlight
B2B Software Industry Review Marketplace Industry Benchmarking Analysis G2Crowd
Understanding The Buyer Journey for Voice Over Talent Voices.com
Modeling a Fast-Growing Business Over a 3-5 Year Period SwipeSense
Growing Customer Accounts by Creating a Premium Chef-Connected Experience HUNGRY Marketplace
M&A Assessment for University Enrollment Management Software GlyphEd
Helping Fast Casual Cuban Concept Further Increase Suburban Store Traction Colada Shop

Program Managers

Name Organization
Alice Obermiller University of Notre Dame

Teams

Team Name  Project Name  Team Members 
No Teams Available