Project Title: Develop Product Feature Recommendations Based on Competitive Analysis and Market Trends
Next Gen HQ
| Details | |
|---|---|
| Project Title | Develop Product Feature Recommendations Based on Competitive Analysis and Market Trends |
| Project Topics | Growth Strategy Marketing |
| Skills & Expertise | |
| Project Synopsis: Challenge/Opportunity |
Next Gen HQ's mission is to help the next generation succeed at business and life. We believe the key to success is leveraging the Entrepreneurial Mindset - the ability to Think Like An Entrepreneur - in all work and life tasks or challenges. Through our Momentum Membership's new digital platform, we are providing informative, engaging, and expert- and mentor-driven content for self-serve learning or upskilling, and professional network expansion.
We have created hundreds of ad-hoc 1-4 minute video clips that feature our outstanding network of experienced mentors teaching about the Entrepreneurial Mindset, as well as publishing themed 'Challenges,' ranging from 3 to 30 days, to accelerate members' learning journies. We also provide other Resources including Opportunities, such as job postings, pitch competitions, and Perks (think discounts and freebies!), as well as access to a like-minded and diverse community to help this next generation thrive - all via the Momentum Membership!
Our Product Team is looking for help in determining the value proposition, market opportunity, and competitive advantage / differentiation of new features and offerings for our Momentum Membership. This will help us identify how the next generation wants to leverage the Momentum Membership, particularly our digital platform, so that we have insight into the types of Product features we can implement to help drive the user journey.
This project would be a success if we have specific features or recommended direction for the Next Gen HQ Product team to use to expand our community-based features, which are based on the competitive landscape, market trends, and user preferences.
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| Project Synopsis: Activities/Actions Required | |
| Project Synopsis: Expected Results |
Project Timeline
Next Gen HQ - Develop Product Feature Recommendations Based on Competitive Analysis and Market Trends
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Due Date
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Activities |
Deliverables
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Status
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Action | |
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Sun, 01/02/22
12:00 AM
UTC
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Project Kick Off (11:00 AM - 12:15 PM ET)
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No Deliverables
No deliverables are required for this action item.
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Description:
Webinar with Company: Introductions, Problem Statements, Business Challenges
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Thu, 03/03/22
12:00 AM
UTC
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Top Student Teams Invited to Present to NextGen Leadership (Live: 3:00 PM - 5:00 PM ET)
Required Deliverable
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Required Deliverable
Deliverable submission is required.
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Description:
7-Minute Presentation + 3 Minutes of Q&A
Please upload your final presentation document.
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Sun, 04/03/22
12:00 AM
UTC
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Complete End of Project SELF Evaluation
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Required Evaluation
Evaluation submission is required.
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Description:
Please complete this�SELF EVALUATION
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Sun, 04/03/22
12:00 AM
UTC
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Complete End of Project PEER Evaluation
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Required Evaluation
Evaluation submission is required.
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Description:
Please complete this PEER EVALUATION
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Fri, 12/02/22
12:00 AM
UTC
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Upload Milestone #1 Deliverable
Required Deliverable
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Required Deliverable
Deliverable submission is required.
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Fri, 12/02/22
12:00 AM
UTC
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Submit At Least Three Questions for Q&A Webinar
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Required Evaluation
Evaluation submission is required.
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Description:
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How\'s it going?
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Required Evaluation
Evaluation submission is required.
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Description:
Please complete this TEMPERATURE CHECK SURVEY and let us know how the project is going so far!
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Mid Point Check-in Webinar (11:00 AM - 12:15 PM ET)
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No Deliverables
No deliverables are required for this action item.
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Description:
Live Webinar with Company for Q & A
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Project Kickoff Evlauations
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Required Evaluation
Evaluation submission is required.
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Description:
Please complete this PROJECT KICKOFF EVALUATION before the project begins
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Link to UPLOAD Written Executive Summary
Required Deliverable
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Required Deliverable
Deliverable submission is required.
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Link to UPLOAD 3 Minute Video Pitch Presentation
Required Deliverable
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Required Deliverable
Deliverable submission is required.
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Student Participation Finalized
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No Deliverables
No deliverables are required for this action item.
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Description:
Florida Tech to provide NextGen with final roster of students so they can provide free Momentum platform access
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Program Managers
| Name | Organization |
|---|---|
| Tim Muth | X-Culture |
| Robert Keimer | Florida Institute of Technology (Florida Tech) |
Teams
| Team Name | Project Name | Team Members |
|---|---|---|
| No Teams Available |