Project Title: The American Cancer Society’s Interconnectedness
American Cancer Society
| Details | |
|---|---|
| Project Title | The American Cancer Society’s Interconnectedness |
| Project Topics | Corporate Social Responsibility International Affairs Marketing Organizational Culture |
| Skills & Expertise | |
| Project Synopsis: Challenge/Opportunity |
We are looking for creative, brilliant, motivated, and passionate Zoomers - the leaders of tomorrow - to help the American Cancer Society discuss how to fold this overarching philosophy of 'Interconnectedness' - of socially responsible cohesiveness - into everything we do -- from network fundraising products to corporate engagement to grassroots volunteerism to distinguished events and more.
Challenge wise, the American Cancer Society's project would like a group of Gen Z participants to assess the tenets of Interconnectedness as it pertains to its impact on our life-saving mission, challenging our college participants how best our charitable organization can raise our communities’ voices and increase our partners’ support to not just sit by but rather stand up - and stand by - Generation Z's hopes, dreams, and desires for a better tomorrow. This is about engaging the American Cancer Society with an up and coming generation not necessarily thinking of our 108-year old charity as part of their personal values and career goals.
Start with an open-ended conversation about Interconnectedness between leaders and members of our communities inspiring a long overdue and impact-making philosophy across our charity's four pillars of advocacy, discovery, patient support, and development in our critical fight against a terrible disease.
A project success would be launching any deliverables or efforts that are warmly received by the hyper-critical, brilliant, and highly motivated Gen z audience. Early results would be modest lead generation numbers on digital channels, fundraising increases, as well as recruitment for the American Cancer Society's charitable 'products.'
|
| Project Synopsis: Activities/Actions Required | |
| Project Synopsis: Expected Results |
Project Timeline
| Touchpoints & Assignments | Date | Type |
|---|---|---|
|
Program Kickoff |
Mar 21 2022 | Event |
|
Course Begins |
Mar 21 2022 | Event |
|
Client Kick-off Meeting |
Mar 25 2022 | Event |
|
Client Check-In Meeting |
Apr 05 2022 | Submission Required |
|
Final Strategic Communications Plan |
Apr 28 2022 | Submission Required |
|
Client Evaluation |
Apr 28 2022 | Evaluation |
|
Course Ends |
Apr 29 2022 | Event |
Program Managers
| Name | Organization |
|---|---|
| Mark Rademacher | Butler University |
| Rowena Winkler | Butler University |
| Ralton Morrison | Butler University |
Teams
| Team Name | Project Name | Team Members |
|---|---|---|
| No Teams Available |
