ProgramsPrinciples of Marketing (Fall 2021)ProjectsPropose a Mix-Market Strategy for New Tech Product

Project Title: Propose a Mix-Market Strategy for New Tech Product

ActivArmor

Details
Project Title Propose a Mix-Market Strategy for New Tech Product
Project Topics
Skills & Expertise
Project Synopsis: Challenge/Opportunity
 We are excited to bring our product to market, and need to market for awareness to multiple customers - consumers, athletic trainers, doctors, elderly, therapists, etc. . We want to explode this and let the entire country to know that 3D printed casts and splints are available for anyone to order with their iPhone! And for doctors to know that they can prescribe them. What are the best strategies for reaching each target audience/customer segment (doctors, athletes, etc)? What are your recommendations for messaging, content, and channels to raise awareness, attract them, and generate interest in using our product?
Project Synopsis: Activities/Actions Required
Project Synopsis: Expected Results

Project Timeline

ActivArmor - Propose a Mix-Market Strategy for New Tech Product
Due Date
Activities
Deliverables
Status
Action
Sat, 07/10/21
12:00 AM UTC
Temp Check #1 Due
Required Evaluation
Evaluation submission is required.
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Description:
Survey link: https://forms.gle/UpR7qcTkxPrUZozd6
Sat, 09/11/21
12:00 AM UTC
Milestone #3 Due (Report)
Required Deliverable
Required Deliverable
Deliverable submission is required.
Description:
Suggested Deliverable: SWOT & Marketing Mix Analysis & Preliminary Strategies Report and Presentation
Sat, 09/11/21
12:00 AM UTC
Milestone #3 Due (Presentation)
Required Deliverable
Required Deliverable
Deliverable submission is required.
Description:
Suggested Deliverable: Marketing Mix Analysis & Preliminary Strategies Report and Presentation
Mon, 09/20/21
12:00 AM UTC
Program Kickoff
No Deliverables
No deliverables are required for this action item.
Location:
Fri, 12/10/21
12:00 AM UTC
Milestone #2 Due
Required Deliverable
Required Deliverable
Deliverable submission is required.
Description:
Suggested Deliverable: Customer Segmentation Analysis Report
Sat, 12/11/21
12:00 AM UTC
Temp Check #3 Due
Required Evaluation
Evaluation submission is required.
View
Description:
Survey link:�https://forms.gle/UpR7qcTkxPrUZozd6
Final Self Evaluation Due
Required Evaluation
Evaluation submission is required.
View
Description:
Survey link: https://forms.gle/vQ8TF8niqfK6LLkeA
Milestone #1 Due
Required Deliverable
Required Deliverable
Deliverable submission is required.
Description:
Suggested Deliverable: Internal report
REMINDER OF CONFIDENTIALITY
No Deliverables
No deliverables are required for this action item.
Description:
During this program, you'll be working on a real project posed by a real industry partner. By registering for the CapSource system and participating in this Program, you are bound by the Rules of Engagement, including strict confidentiality of information shared with you. Please be respectful and professional.
Final Deliverable Due
Required Deliverable
Required Deliverable
Deliverable submission is required.
Description:
Suggested Deliverable: Marketing Strategy Report and Presentation
OFFICIAL PROJECT LAUNCH
No Deliverables
No deliverables are required for this action item.
Kickoff Evaluation Due
Required Evaluation
Evaluation submission is required.
View
Description:
Survey link: https://forms.gle/kv1t3zgeE4t9uAW77
Temp Check #2 Due
Required Evaluation
Evaluation submission is required.
View
Description:
Survey link: https://forms.gle/UpR7qcTkxPrUZozd6
OFFICIAL PROJECT END
No Deliverables
No deliverables are required for this action item.
Final Peer Evaluation Due
Required Evaluation
Evaluation submission is required.
View
Description:
Survey link: https://forms.gle/ELBN1PfVimrPxSaEA

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