ProgramsDigital Marketing (Fall 2021)ProjectsPropose Digital Marketing Strategy for New Medical Tech Product

Project Title: Propose Digital Marketing Strategy for New Medical Tech Product

ActivArmor

Details
Project Title Propose Digital Marketing Strategy for New Medical Tech Product
Project Topics Digital Marketing Market Research Marketing PR & Communications
Skills & Expertise
Project Synopsis: Challenge/Opportunity
The challenge is to create widespread awareness of our innovative 3D printed casts and splints among diverse target audiences, including consumers, athletic trainers, doctors, therapists, and elderly individuals. Our product's unique selling points include its ability to get dirty and wet, making it ideal for kids and athletes, and its application for carpal tunnel and arthritis splints, making it beneficial for the elderly. The opportunity lies in leveraging multiple digital platforms like YouTube, Instagram, Facebook, LinkedIn, TikTok, Google AdWords, and more to showcase these benefits. Our goal is to drive significant traffic to our website and establish our product as a go-to solution across the nation. This will require targeted research to understand how best to reach each audience segment, determine the most effective content and platforms, and iteratively optimize our marketing efforts based on performance data.
Project Synopsis: Activities/Actions Required
  1. Conduct target audience research for different customer segments (doctors, athletes, etc.).
  2. Identify the best platforms and content formats for each audience.
  3. Develop a comprehensive content calendar for each platform.
  4. Create engaging and informative marketing content.
  5. Launch marketing campaigns across multiple platforms.
  6. Monitor and analyze campaign performance.
  7. Adjust strategies based on performance data.
  8. Continuously optimize marketing efforts for better results.
Project Synopsis: Expected Results
  • Increased website traffic from various target segments.
  • Growth in online orders for 3D printed casts and splints.
  • Higher engagement rates on marketing content across platforms.
  • Positive feedback from target audiences.
  • Increase in prescriptions from doctors for 3D printed casts and splints.
  • Achievement of specific sales targets.

Project Timeline

ActivArmor - Propose Digital Marketing Strategy for New Medical Tech Product
Due Date
Activities
Deliverables
Status
Action
Fri, 04/09/21
12:00 AM UTC
Deliverable #3 Due
Required Deliverable
Required Deliverable
Deliverable submission is required.
Mon, 05/10/21
12:00 AM UTC
Temp Check #1 Due
Required Evaluation
Evaluation submission is required.
View
Description:
Survey link: https://forms.gle/W6CRiKmCr4dugbkr5
Sat, 07/10/21
12:00 AM UTC
Submit Deliverable #1
Required Deliverable
Required Deliverable
Deliverable submission is required.
Sat, 09/11/21
12:00 AM UTC
Temp Check #3 Due
Required Evaluation
Evaluation submission is required.
View
Description:
Survey link:�https://forms.gle/W6CRiKmCr4dugbkr5
OFFICIAL PROJECT END
No Deliverables
No deliverables are required for this action item.
Final Peer Evaluation Due
Required Evaluation
Evaluation submission is required.
View
Description:
Survey link: https://forms.gle/kdFrPmuYGQ4NxUH78
Final Self Evaluation Due
Required Evaluation
Evaluation submission is required.
View
Description:
Survey link: https://forms.gle/EuKdoC5fSmRjwLTp6
Submit Deliverable #2
Required Deliverable
Required Deliverable
Deliverable submission is required.
REMINDER OF CONFIDENTIALITY
No Deliverables
No deliverables are required for this action item.
Description:
During this program, you\'ll be working on a real project posed by a real industry partner. By registering for the CapSource system and participating in this Program, you are bound by the�Rules of Engagement, including strict confidentiality of information shared with you. Please be respectful and professional.
Final Deliverable Due
Required Deliverable
Required Deliverable
Deliverable submission is required.
Kickoff Evaluation Due
Required Evaluation
Evaluation submission is required.
View
Description:
Survey link: https://forms.gle/vMLGRQcYWYEWqbodA
OFFICIAL PROJECT START
No Deliverables
No deliverables are required for this action item.
Temp Check #2 Due
Required Evaluation
Evaluation submission is required.
View
Description:
Survey link: https://forms.gle/W6CRiKmCr4dugbkr5

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