ProgramsMBA APPLY Interterm (FALL 2019)ProjectsSaaS pricing analysis and recommendation for Mercatus, the leading ...

Project Title: SaaS pricing analysis and recommendation for Mercatus, the leading alternative investment technology platform

Mercatus, Inc

Details
Project Title SaaS pricing analysis and recommendation for Mercatus, the leading alternative investment technology platform
Project Topics Growth Strategy Market Research Marketing Reporting, Financial Planning & Analysis Software Design & Development Strategic Planning
Skills & Expertise
Project Synopsis: Challenge/Opportunity
Mercatus, a leading alternative investment technology platform, is seeking to refine and optimize its SaaS pricing strategy to better align with customer value, industry benchmarks, and evolving market trends.

The goal is to assess Mercatus' current pricing model, compare it against competitors and broader SaaS best practices, and recommend a refined pricing structure that supports customer acquisition, retention, and revenue growth goals.

MBA students will work directly with the Mercatus leadership team to conduct in-depth financial and market research, scenario modeling, and strategic analysis.
Project Synopsis: Activities/Actions Required
  1. Analyze Mercatus’ current SaaS pricing structure and pricing philosophy.
  2. Benchmark alternative investment platform and broader SaaS competitor pricing models and strategies.
  3. Evaluate customer segmentation and pricing sensitivity trends within the industry.
  4. Develop pricing models and scenarios based on different strategic objectives (e.g., market penetration vs. margin expansion).
  5. Recommend an optimized pricing framework and go-to-market strategy, including potential tiering, bundling, and discounting approaches.
Project Synopsis: Expected Results
  • Quality and thoroughness of pricing benchmark research.

  • Clarity and practicality of pricing recommendations.

  • Financial modeling that quantifies impact scenarios.

  • Strategic alignment with Mercatus’ business growth goals.

  • Quality of final presentation and written deliverables.

Project Timeline

Touchpoints & Assignments Date Type

Program Kickoff

 Oct 14 2019 Event

Program Managers

Name Organization
Alice Obermiller University of Notre Dame

Teams

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No Teams Available