We would like to work with an MBSA team at Notre Dame to better understand what truly motivates users of a campus mobile app (like ND Mobile) to engage and re-engage with the institution through the app. Primary goals would be to develop a survey instrument that could be applied to various user constituencies (undergrad and grad students, staff, faculty, alumni, prospective students/families, etc.) at multiple institutions; execute a survey using the instrument to collect data from the ND community; and analyze and interpret the findings.