ProgramsMBA IMPACT Interterm (SPRING 2020)ProjectsDevelop Associate Board of Ambassadors Expansion Strategy

Project Title: Develop Associate Board of Ambassadors Expansion Strategy

American Cancer Society

Details
Project Title Develop Associate Board of Ambassadors Expansion Strategy
Project Topics Growth Strategy
Skills & Expertise
Project Synopsis: Challenge/Opportunity
The American Cancer Society (ACS) is looking to nationally scale the Associate Board of Ambassadors (ABOA) strategy they've developed in Chicago. The ABOA in Chicago is the largest and most successful board of young up-and-coming leaders that are committed to serving ACS through fundraising and events. The Chicago ABOA currently includes 150 young professionals who raise $500,000 successfully each year. The leadership team in Chicago is excited to work with you to assemble a launch playbook for ABOAs in new markets.

HOST VENUE ADDRESS
  • 225 North Michigan Avenue, Suite 1200, Chicago, IL 60601
Project Synopsis: Activities/Actions Required
They expect you'll help them analyze why the strategy has been successful in Chicago, how to jumpstart the ABOA program in new markets, identify the markets that are most ripe for an ABOA, establish a set of expectations and rewards for new cities, and ultimately help shed light on how the ABOA strategy will impact the ACS in the mid-to-long term. 
Project Synopsis: Expected Results
LEARNING OBJECTIVES

  • Understanding non-profit fundraising
  • Understanding of the ACS non-profit model
  • Understanding of how cancer is impacting families in the US
  • Understanding of the importance of engagement from young professionals
  • Understanding the importance of diversity and inclusiveness

Project Timeline

Touchpoints & Assignments Date Type

Program Kickoff

 Mar 02 2020 Event

Program Managers

Name Organization
Alice Obermiller University of Notre Dame

Teams

Team Name  Project Name  Team Members 
No Teams Available