Our primary goal with this collaboration is to develop fundraising and marketing campaigns and strategies, particularly as it can be used in acquiring donors/supporters, general fundraising, and program specific fundraising.  For marketing, we hope to develop a more effective website and marketing campaign.  For fundraising, we would like to identify foundations or corporate donors to request a donation from and develop materials to be used in our donation solicitations.

HOST VENUE ADDRESS

• 1090 E. 8th Street, Reno, Nevada 89512

REQUIRED PREREQUISITES

• CSA will provide relevant organizational background.
• Interest or experience in marketing, nonprofit administration, or fundraising would be of benefit.

LEARNING OBJECTIVES

• Students will learn about marketing for nonprofits, including some of the unique challenges nonprofits face such as budgetary restrictions and best practices for utilizing limited funds.
• On the fundraising side, the students will learn about targeted campaigns, identifying potential foundations or corporate sponsors aligned with a particular program or organization type, and practices for developing marking materials for targeted campaigns.