Project Title: Marketing + Product Design for Non-profit Earned Income Stream

Readers 2 Leaders

Details
Project Title Marketing + Product Design for Non-profit Earned Income Stream
Project Topics
Skills & Expertise
Project Synopsis: Challenge/Opportunity
Dallas is facing a reading emergency. 93,000 kindergarten through third graders in Dallas County are behind in reading ÔÇö enough to completely sell out Cowboys stadium. Since 2011, R2L has provided high-quality, high-dosage tutoring to children through In-School, After-School, and Summer Camp programming, reaching about 500 students each year who have made significant gains in reading. However, given the scale of the problem, we are ready to take our proven track-record and scale it to reach more students. We know afterschool providers want to help their students in reading, but might not know what to do, or how. ThatÔÇÖs why we launched R2L Coaching - to share what weÔÇÖve learned about literacy and afterschool with the caring adults who can provide tutoring wherever kids need it! In this collaboration, MBA students will conduct research into existing digital and online learning platforms, instructional design courses, programs and certificates, and video production and editing tools. They will also interview key program staff to learn more about the challenges of developing instructional materials for training teachers.┬á This research will form the basis of recommendations on how R2L should proceed in creating an online learning platform to expand its new coaching program.

HOST VENUE ADDRESS

  • 2223 Singleton Blvd. Suite 140, Dallas, TX 75212

REQUIRED PREREQUISITES

  • Familiarity with online learning platforms and instructional design is a plus!

LEARNING OBJECTIVES

Students will learn about:
  • The complexities and challenges of learning how to teach reading
  • The challenges faced by small organizations with limited resources, especially non-profits
  • How to develop an actionable┬á implementation plan
  • The landscape of existing online learning platforms and services
Project Synopsis: Activities/Actions Required
Project Synopsis: Expected Results

Project Timeline

Touchpoints & Assignments Date Type

Program Kickoff

Mar 02 2020 Event

Program Managers

Name Organization
Alice Obermiller University of Notre Dame

Teams

Team Name  Project Name  Team Members 
No Teams Available