R&D cost is the biggest spend for companies, specially in tech sector. How much should a firm invest in R&D in markets where it has high/ medium/ low market share. Create a model to have a benchmark that gives a comparative relationship between market share and R&D spend

HOST VENUE ADDRESS

• Applied Materials, 974 E Arques Ave, Sunnyvale, CA 94085

REQUIRED PREREQUISITES

• Some understanding of Semiconductor Equipment manufacturing industry
• Knowledge of Applied materials and its competitors (Business, Market Share, Revenues, Gross Margin, Operating Expenses and Net Income)
• Analytical decision modeling

LEARNING OBJECTIVES

• Inside of executive decision making process
• Learn how to allocate limited resources based on market positioning
• Create a benchmarking model for businesses to adopt