ProgramsMBA Interterm (SPRING 2021)Projects24. Develop a mobile application strategy, feature set, and busines...

Project Title: 24. Develop a mobile application strategy, feature set, and business plan

ReserveBar LLC

Details
Project Title 24. Develop a mobile application strategy, feature set, and business plan
Project Topics Customer Service & Account Management Digital Marketing Growth Strategy Marketing Product Design & Development Software Design & Development
Skills & Expertise
Project Synopsis: Challenge/Opportunity
ReserveBar, a premium online destination for luxury and craft spirits, is exploring the opportunity to extend its platform through a dedicated mobile application. The goal of this project is to determine the strategic value of a mobile app, recommend an optimal feature set aligned with customer expectations and business goals, and develop a comprehensive business plan for its potential development and launch. This initiative will help ReserveBar assess the feasibility, ROI, and customer engagement potential of a mobile-first user experience in the competitive e-commerce space for alcohol and luxury gifting.
Project Synopsis: Activities/Actions Required
  • Conduct a market and competitive landscape analysis of mobile apps in the beverage/alcohol and luxury e-commerce sectors.

  • Define ReserveBar’s potential user personas and map mobile-specific customer journeys.

  • Identify key pain points, opportunities, and use cases that a mobile app could solve for consumers and brand partners.

  • Recommend a prioritized list of features for a minimum viable product (MVP) and future iterations.

  • Estimate development and maintenance costs for the application (in-house vs. outsourced development).

  • Explore potential revenue streams and partnership models that could be enabled through the app.

  • Develop a go-to-market strategy for app adoption, including marketing, user acquisition, and engagement plans.

  • Create a financial model and business plan including projected ROI, KPIs, and scalability strategy.
Project Synopsis: Expected Results
  • Relevance and competitiveness of recommended feature set

  • Strategic clarity of go-to-market plan

  • Practicality and financial soundness of business model

  • Strength of market research and user journey mapping

  • Clarity and quality of final presentation and supporting materials

Project Timeline

Touchpoints & Assignments Date Type

Program Kickoff

 Mar 22 2021 Event

Temperature Check #2 Due by 5:00 PM ET

Final PEER Evaluation Due

Final SELF Evaluation Due

Final Interterm Feedback Survey

Temperature Check #1 Due by 5:00 PM ET

UPLOAD STATEMENT OF CONFIDENTIALITY

 Submission Required

OFFICIAL PROJECT KICKOFF

PROJECT COMPLETE: UPLOAD FINAL DELIVERABLES

 Submission Required

Program Managers

Name Organization
Alice Obermiller University of Notre Dame

Teams

Team Name  Project Name  Team Members 
No Teams Available