Dana’s Day Spa is a 1-person operation offering a wide array of services for total and ‘every day’ well-being, rejuvenation, and relaxation in a private and serene environment. Dana takes pride in offering clients customized and tailored services to their individual needs and providing the highest quality services, products, and personalized attention. In operation for 15 years, Dana’s Day Spa is looking for opportunities to optimize resources and increase revenue and is looking to you for recommendations. For instance, what products and services are most profitable? How can Dana’s Day Spa better manage product inventory and more effectively move product? What are some effective strategies for upselling products and services? Using sales and other data provided by DDS, along with competitor information, develop a strategy for driving customer and revenue growth.