Project Title: Mission driven healthcare startup content marketing planning and writing (New York, NY)
BeneStream
| Details | |
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| Project Title | Mission driven healthcare startup content marketing planning and writing (New York, NY) |
| Project Topics | Marketing Sales & Business Development |
| Skills & Expertise | A/B Testing Communications Content Moderation Editorial Design Email Marketing Healthcare Project Management HR Administration Lead Generation Market Research |
| Project Synopsis: Challenge/Opportunity | We believe that we have a largely untapped market and that the right email marketing should be able to generate high quality leads. One way we think we can improve this is by creating an editorial calendar and accompanying portfolio of content that targets specific industries at the optimal time and with the right content.
Project Location: 104 West 40th Street Suite 511, New York NY 10018 |
| Project Synopsis: Activities/Actions Required | Our goal is 2 parts: First, to build an editorial calendar to track marketing opportunities, such as Home Care Aide Week (this is one that recently passed and we did not market around it because we didn't have the editorial calendar in place, or the content drafted). Second, to draft as much content (~200 word pitch emails) as possible that can be used in conjunction with the events on the calendar.
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| Project Synopsis: Expected Results | We are looking to have a thoughtfully constructed editorial calendar as well as a substantial set of written pieces that can be deployed against it.
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Project Timeline
BeneStream - Mission driven healthcare startup content marketing planning and writing (New York, NY)
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Due Date
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Activities |
Deliverables
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Status
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Action | |
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Wed, 01/11/23
12:00 AM
UTC
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Student Interterm Preferences Due
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Required Evaluation
Evaluation submission is required.
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Description:
Complete Interterm Preference Survey
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Wed, 01/18/23
12:00 AM
UTC
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Students Project Matching Finalized
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No Deliverables
No deliverables are required for this action item.
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Location:
Virtual
Event Description:
Student teams are introduced to their client organizations
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Wed, 01/25/23
12:00 AM
UTC
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Upload Resume & Complete Profile
Required Deliverable
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Required Deliverable
Deliverable submission is required.
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Description:
Help your industry partners learn more about you! Make sure to complete building out your profile and upload your resume!
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Wed, 01/25/23
12:00 AM
UTC
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CONFIDENTIALITY
Required Deliverable
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Required Deliverable
Deliverable submission is required.
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Description:
Please download, sign, and upload the standard Statement of Confidentiality
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Fri, 01/27/23
12:00 AM
UTC
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Deadline for Travel Arrangements
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No Deliverables
No deliverables are required for this action item.
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Location:
Event Description:
Students must use Anthony Travel to organize travel and accommodations.
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Mon, 01/30/23
12:00 AM
UTC
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Pre-Engagement Meetings Begin
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No Deliverables
No deliverables are required for this action item.
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Location:
Event Description:
Find time to meet virtually and discuss the project scope and expectations while on-site. Review supplemental resources so students can begin to get up-to-speed before their visit.
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Fri, 02/10/23
12:00 AM
UTC
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Pre-Kickoff Self Assessment Survey
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Required Evaluation
Evaluation submission is required.
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Mon, 03/06/23
12:00 AM
UTC
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Temperature Check (Student)
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Required Evaluation
Evaluation submission is required.
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Mon, 03/06/23
12:00 AM
UTC
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PROJECT KICKOFF
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No Deliverables
No deliverables are required for this action item.
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Location:
Event Description:
Students Arrive On-Site for Work. Please schedule the project kickoff as early on Monday morning as possible in order to jumpstart the week. We recommend scheduling 45-minutes to 1-hour to host a kickoff meeting. Here's some recommendations on what you should cover!
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Tue, 03/07/23
12:00 AM
UTC
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Temperature Check (Student)
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Required Evaluation
Evaluation submission is required.
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Tue, 03/07/23
12:00 AM
UTC
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Temperature Check (Industry Partner)
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Required Evaluation
Evaluation submission is required.
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Thu, 03/09/23
12:00 AM
UTC
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FINAL PRESENTATIONS!!
Required Deliverable
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Required Deliverable
Deliverable submission is required.
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Description:
Schedule time for the students to present their final insights.
STUDENTS: Please upload your final presentation. INDUSTRY MENTORS: Please provide feedback through the form on the deliverable tab. |
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Fri, 03/10/23
12:00 AM
UTC
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Post-Engagement Team-Assessment Form (Industry Partner)
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Required Evaluation
Evaluation submission is required.
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Fri, 03/10/23
12:00 AM
UTC
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Post-Engagement Peer-Assessment Form (Student)
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Required Evaluation
Evaluation submission is required.
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Fri, 03/10/23
12:00 AM
UTC
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Post-Engagement Self-Assessment Form (Student)
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Required Evaluation
Evaluation submission is required.
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Wed, 10/04/23
12:00 AM
Africa/Abidjan (UTC-00:00)
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Student Temperature Check
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Required Evaluation
Evaluation submission is required.
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Program Managers
| Name | Organization |
|---|---|
| Jim Cunningham | University of Notre Dame |
| Joseph Sweeney | University of Notre Dame |