Project Title: Mission driven healthcare startup content marketing planning and writing (New York, NY)
BeneStream
| Details | |
|---|---|
| Project Title | Mission driven healthcare startup content marketing planning and writing (New York, NY) |
| Project Topics | Marketing Sales & Business Development |
| Skills & Expertise | A/B Testing Communications Content Moderation Editorial Design Email Marketing Healthcare Project Management HR Administration Lead Generation Market Research |
| Project Synopsis: Challenge/Opportunity | We believe that we have a largely untapped market and that the right email marketing should be able to generate high quality leads. One way we think we can improve this is by creating an editorial calendar and accompanying portfolio of content that targets specific industries at the optimal time and with the right content.
Project Location: 104 West 40th Street Suite 511, New York NY 10018 |
| Project Synopsis: Activities/Actions Required | Our goal is 2 parts: First, to build an editorial calendar to track marketing opportunities, such as Home Care Aide Week (this is one that recently passed and we did not market around it because we didn't have the editorial calendar in place, or the content drafted). Second, to draft as much content (~200 word pitch emails) as possible that can be used in conjunction with the events on the calendar.
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| Project Synopsis: Expected Results | We are looking to have a thoughtfully constructed editorial calendar as well as a substantial set of written pieces that can be deployed against it.
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Project Timeline
| Touchpoints & Assignments | Date | Type |
|---|---|---|
|
Student Interterm Preferences Due |
Jan 11 2023 | Evaluation |
|
Students Project Matching Finalized |
Jan 18 2023 | Event |
|
Upload Resume & Complete Profile |
Jan 25 2023 | Submission Required |
|
CONFIDENTIALITY |
Jan 25 2023 | Submission Required |
|
Deadline for Travel Arrangements |
Jan 27 2023 | Event |
|
Pre-Engagement Meetings Begin |
Jan 30 2023 | Event |
|
Pre-Kickoff Self Assessment Survey |
Feb 10 2023 | Evaluation |
|
Temperature Check (Student) |
Mar 06 2023 | Evaluation |
|
PROJECT KICKOFF |
Mar 06 2023 | Event |
|
Temperature Check (Student) |
Mar 07 2023 | Evaluation |
|
Temperature Check (Industry Partner) |
Mar 07 2023 | Evaluation |
|
FINAL PRESENTATIONS!! |
Mar 09 2023 | Submission Required |
|
Post-Engagement Team-Assessment Form (Industry Partner) |
Mar 10 2023 | Evaluation |
|
Post-Engagement Peer-Assessment Form (Student) |
Mar 10 2023 | Evaluation |
|
Post-Engagement Self-Assessment Form (Student) |
Mar 10 2023 | Evaluation |
|
Student Temperature Check |
Oct 04 2023 Africa/Abidjan (UTC-00:00) | Evaluation |
Program Managers
| Name | Organization |
|---|---|
| Jim Cunningham | University of Notre Dame |
| Joseph Sweeney | University of Notre Dame |