Piko Provisions was founded with one goal: to provide the best organic food for babies in Hawaii and beyond. Piko baby food products have no artificial flavours, preservatives, or additives. We deliver sustainable foods made from all-natural Hawaii-grown ingredients and superfoods. We support local agriculture by sourcing all our ingredients from Hawaii-based farmers and producers to build a more sustainable agricultural industry on our islands. Furthermore, we care about the environment and make sure that all of our ingredients are grown and harvested by our growing partners using regenerative farming practices to prevent land degradation and to show respect for the planet that nurtures us. We aim to increase food system resiliency and representation by developing regionally sourced and manufactured food and drinks for the next generation with ingredients sourced from regenerative farmers. 

We aim to go to the next growth stage after launching our first three products successfully. By working on this case, you will help us identify the next three natural and organic baby food products to launch based on market research, boots-on-the-ground fieldwork with customers, farmers, investors, and the community, and analysis of industry trends and competition. The case requires creative thinking, analyzing data, and developing innovative solutions to meet the target consumers’ needs and help the company grow in the market. 

We want to validate or invalidate assumptions and move forward with product development and market expansion. To reach this objective, we ask you to identify clear, specific metrics that can be tracked over time and used to evaluate progress toward the company's goals and define consumer demand, industry trends, and gaps and opportunities in the market. This project will succeed if we can identify the following three products to develop and the following key area to expand into.