ProgramsMBA Interterm (Spring 2023)ProjectsThe Wellness Zone at CCR (London, UK)

Project Title: The Wellness Zone at CCR (London, UK)

EASYFAIRS

Details
Project Title The Wellness Zone at CCR (London, UK)
Project Topics Growth Strategy Marketing
Skills & Expertise
Project Synopsis: Challenge/Opportunity
We would like to grow our annual exhibition at ExCeL wihich is a trade event for the aesthetics industry into a new growing market/sector:

 We introduced an Aesthetics Wellness content stream this year at CCRhttps://www.ccrlondon.com/about-ccr/ and Dr Mayoni supported us in getting it sponsored. The sponsors were ZOOKI (supplements), novo nordisk (weight management), Nuchido ( NAD cellular supplements), specialist pharmacy (BHRT) and Slimming Clinic. Next year we want to introduce a wellness zone with exhibitors and mini agenda central to the zone. However, we want to see if/how we can grow this to be its own event! We believe there is an opportunity for us is to lead in this space and integrate functional medicine/medical wellness into the aesthetics market.  

Project Address: 2nd Floor, Regal House, 70 London Road • Twickenham TW1 3QS • UK
Project Synopsis: Activities/Actions Required
Research into this new industry - including a competitive analysis into a  show in Vegas called Longevity Fest.  Plus research into the suppliers in these markets:


  • Overview of the wellness and functional medication market in general and what opportunity there is
  • Overview of the events companies putting aesthetics and wellness together from an international perspective. E.g. Integrated personalised medicine, A4M vegas, The longevity forum 

  • Overview of the types of companies who would exhibit at our event (are they already in the UK or abroad?)
  • Overview of the kinds of things we could include at our Medical Aesthetic Wellness event (content/companies)
  • Overview of the kinds of delegates we would get and potential numbers
  • Potential earnings 
  • Growth potential over 5 years 

In areas such as:
 
 
Wellness & Longevity 
 
  • Regenerative Medicine 
    • Exosomes
    • Platelet-rich plasma (PRP)
    • Platelet-poor plasma (PPP)
    • Stem Cells
    • Growth Factors

  • Nutrition
     
    • Supplements
  •  
    • Nutraceuticals 

    • Probiotics
  •  
    • IV Therapy
  •  
    • Vitamin Injections

  • Weight Management
     
    • Weight-loss Injections
  •  
    • Body Therapies 

    • Colonic Hydrotherapy 

  • Psychological Services
     
    • Body Dysmorphic Disorder 

    • Skin Picking
  •  
    • Needle Phobia 

    • Stress and anxiety 

  • Intimate Health
     
    • Menopausal Management
  •  
    • Feminine Rejuvenation 

    • Hormone Therapies

  • Testing
     
    • Biological testing 

    • Genetic testing
  •  
    • Blood testing
  •  
    • Allergy testing

  • Other therapies
     
    • Hyperbaric Oxygen Therapy 

    • Ozone Therapy 

    • Intermittent Hypoxic Therapy
  •  
    • Lymphatic therapy
  •  
    • Cosmeceuticals
  •  
    • CBD products
  •  
    • Skin and body analysis systems
  •  
 
Project Synopsis: Expected Results
A business plan on the above including: 

Top exhibitors to approach

Understanding of the size of the industry and an action plan on how it will compliment the existing event 

Project Timeline

Touchpoints & Assignments Date Type

Student Interterm Preferences Due

 Jan 11 2023 Evaluation

Students Project Matching Finalized

 Jan 18 2023 Event

Upload Resume & Complete Profile

 Jan 25 2023 Submission Required

CONFIDENTIALITY

 Jan 25 2023 Submission Required

Deadline for Travel Arrangements

 Jan 27 2023 Event

Pre-Engagement Meetings Begin

 Jan 30 2023 Event

Pre-Kickoff Self Assessment Survey

 Feb 10 2023 Evaluation

Temperature Check (Student)

 Mar 06 2023 Evaluation

PROJECT KICKOFF

 Mar 06 2023 Event

Temperature Check (Student)

 Mar 07 2023 Evaluation

Temperature Check (Industry Partner)

 Mar 07 2023 Evaluation

FINAL PRESENTATIONS!!

 Mar 09 2023 Submission Required

Post-Engagement Team-Assessment Form (Industry Partner)

 Mar 10 2023 Evaluation

Post-Engagement Peer-Assessment Form (Student)

 Mar 10 2023 Evaluation

Post-Engagement Self-Assessment Form (Student)

 Mar 10 2023 Evaluation

Student Temperature Check

 Oct 04 2023 Africa/Abidjan (UTC-00:00) Evaluation