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Project Title: Marketing the App (Elkhart, IN)
Five Star Life
| Details | |
|---|---|
| Project Title | Marketing the App (Elkhart, IN) |
| Project Topics | Growth Strategy Marketing Sales & Business Development |
| Skills & Expertise | |
| Project Synopsis: Challenge/Opportunity | Conduct a marketing mix assessment and recommend a strategy for implementation and evaluation. Project Location: 2204 California Dr., Elkhart, IN 46514
|
| Project Synopsis: Activities/Actions Required | - Market research: What are the needs of the potential customers (parents)?
- Solutions: How is Five Star Life's an answer to those needs? - Marketing Plan: How will we plan to market this to our target customer (parents)? What channels do we use for distribution? How do we promote this app? - Outcomes: How will we measure our outcomes? |
| Project Synopsis: Expected Results | This project will be a success if we are able to develop a marketing plan to get this app in the hands of parents across the country. Measurable results (for this project specifically) will be the successfully creating a plan to bring the app to market, targeting parents. The long-term measurable results will be how many parents sign up for this app.
|
Project Timeline
| Touchpoints & Assignments | Date | Type |
|---|---|---|
|
Teams Introduced |
Oct 05 2022 | Event |
|
Finalize, Sign & Upload Statement on Intellectual Property Rights |
Oct 06 2022 | Submission Required |
|
Pre-Engagement Self Assessment |
Oct 09 2022 | Evaluation |
|
End of Day 1 GROUP Temperature Check |
Oct 10 2022 | Evaluation |
|
Program Kickoff |
Oct 10 2022 | Event |
|
End of Day 2 INDIVIDUAL Temperature Check |
Oct 11 2022 | Evaluation |
|
Post-Engagement Assessment |
Oct 18 2022 | Evaluation |
Program Managers
| Name | Organization |
|---|---|
| Ben Wilson | University of Notre Dame |
| Kris Muir | Masters of Science in Management |
| Michael Deike | University of Notre Dame |
| Pete Pietraszewski | University of Notre Dame |