ProgramsMSM - Fall 2022 Interterm ProjectsMerger & Go-to-Market Customer Acquisition and Retention Strategy (...

Project Title: Merger & Go-to-Market Customer Acquisition and Retention Strategy (South Bend, IN)

Stanz-Troyer Holdings, LLC

Details
Project Title Merger & Go-to-Market Customer Acquisition and Retention Strategy (South Bend, IN)
Project Topics Growth Strategy Marketing Organizational Culture
Skills & Expertise
Project Synopsis: Challenge/Opportunity
Research, analyze, and recommend go-to-market strategies that help two former competitors unite and achieve mutual, strategic customer growth. The project will involve learning about the food distribution industry through interviewing internal and external sales and marketing resources, documenting those discussions, and forming recommendations. Project Location: 1840 Commerce Drive South Bend, IN 46628
Project Synopsis: Activities/Actions Required
Research National Strategies:
  • What external customer acquisition and retention marketing strategies are being utilized by other regional food distributors across the United States?
  • Which of these strategies have proven most effective and why?
  • How has the pandemic impacted these strategies?
  • What was the investment for these strategies? 
  • What was the financial and soft side ROI
Research Local Tactics:
  • Which local tactics are being utilized by our competitors within the Stanz-Troyer service-delivery footprint?
  • Which of these could Stanz-Troyer deploy?
  • What marketing partner should Stanz-Troyers contact? 
  • What sources will help us identify potential customers
Recommendation:
  • What external customer acquisition and retention marketing strategies should Stanz-Troyer consider? 
  • How will these support the Stanz-Troyer customer growth and retention strategy?
  • What will be our investment?
  • What financial and soft side returns might we expect?
Project Synopsis: Expected Results
A successful project will provide thoughtful, insightful, creative, and fresh perspectives on how our new company should go to market.

Project Timeline

Touchpoints & Assignments Date Type

Teams Introduced

 Oct 05 2022 Event

Finalize, Sign & Upload Statement on Intellectual Property Rights

 Oct 06 2022 Submission Required

Pre-Engagement Self Assessment

 Oct 09 2022 Evaluation

End of Day 1 GROUP Temperature Check

 Oct 10 2022 Evaluation

Program Kickoff

 Oct 10 2022 Event

End of Day 2 INDIVIDUAL Temperature Check

 Oct 11 2022 Evaluation

Post-Engagement Assessment

 Oct 18 2022 Evaluation