ProgramsMGT 809: Spring 2023 Industry Capstone ProgramProjectsMindHappy Launch Execution

Project Title: MindHappy Launch Execution

MindHappy

Details
Project Title MindHappy Launch Execution
Project Topics Customer Service & Account Management Data Management Growth Strategy Marketing Product Design & Development Reporting, Financial Planning & Analysis Research & Development
Skills & Expertise A/B Testing Brand Identity Design Business Analysis & Strategy Campaign Management Communications Community Management Content Moderation Creative Direction Data Analytics Data Extraction Data Processing Data Visualization Deep Learning Development & IT Project Management DevOps Engineering Financial Analysis & Modeling Machine Learning Market Research Public Relations Social Media Marketing
Project Synopsis: Challenge/Opportunity
Help a company define the target audience and customer segments and design a sales campaign to create conversions.

- Analyze target market, target needs of the market, ways to reach customer needs
- Enhance business plan to capture customer needs in the next 5 years
- Create website for customization so customers can choose the type of activities they want to receive eg. More crafts, more paint, more building
- Develop product roadmap through feedback received for 3 months
- Optimize search and brand recognition online to supplement marketing efforts
- Build integrations on the site so reliance from subscription platform can be weaned

- Easy to use website for customers with ability to collect data and insights that can be later utilized to bring customers desired personalized offering
- Coherent brand identity through website and go to market execution

For more information, visit their website:
https://mindhappy.com/
Project Synopsis: Activities/Actions Required
TBD
Project Synopsis: Expected Results
TBD

Project Timeline

MindHappy - MindHappy Launch Execution
Due Date
Activities
Deliverables
Status
Action
Mon, 12/05/22
12:00 AM UTC
Application & Registration Information
No Deliverables
No deliverables are required for this action item.
Location:
Event Description:
On Monday, December 12, 2022 the application for the Spring 2023 semester will be sent to all School of Business graduate students from businessprojects@stevens.edu. We have an application process (via CapSource) so students can be matched with a corporate partner/project that best fits their skills, education, experiences, and program of study. The application deadline is Friday, January 6, 2023 at 5:00 PM EST. All matched students will receive an email from Christina Sargiss Alwell with their project match, registration information, and onboarding next steps. Questions? Email Christina at csargiss@stevens.edu for support.
Fri, 01/06/23
12:00 AM UTC
Application Deadline
No Deliverables
No deliverables are required for this action item.
Description:
The application deadline for the Spring 2023 semester is Friday, January 6, 2023 at 5:00 PM EST. No late applications will be accepted. Please note that Christina Sargiss Alwell will be out of the office from December 22 - January 2 for winter break. She will respond to all emails on January 3, 2023.
Wed, 01/18/23
12:00 AM UTC
Academic Calendar for 2022-23
No Deliverables
No deliverables are required for this action item.
Description:
Please review the Stevens academic calendar for important dates/information regarding the semester: https://www.stevens.edu/office-of-the-registrar/academic-calendar 
Tue, 01/31/23
12:00 AM UTC
Looking to update your resume?
Required Deliverable
Required Deliverable
Deliverable submission is required.
Description:
Thank you so much for your participation in the Industry Capstone Program! Now that you have this new experience under your belt, I strongly suggest that you add it to the 'academic projects' section of your resume! Looking for a professional resume review? Email Christina Sargiss at csargiss@stevens.edu or schedule a 1-1 appointment with her by CLICKING HERE.

Lastly, join our LinkedIn group for the Industry Capstone Program today! This is a great way to stay connected with your peers and faculty advisors. CLICK HERE to request to join the group.

Wishing you all a safe, relaxing & joyous holiday season. Please stay in touch!
Christina Sargiss
Fri, 02/24/23
12:00 AM UTC
Temperature Check #1
Required Deliverable
Required Deliverable
Deliverable submission is required.
Description:
Please complete the Temperature Check #1 survey by February 24th at 11:59 PM EST. This survey is anonymous and will assist Christina with planning for future projects & enhancing the program. If you have any questions, please email her for support.

To access the form, please click here: https://forms.gle/H9zo8E8MoaZHRmv87
Fri, 03/24/23
12:00 AM UTC
Midterm Presentations
No Deliverables
No deliverables are required for this action item.
Location:
Event Description:
Wednesday, March 8th is the chronological midpoint of the semester. As you all know, you will have a virtual midterm presentation (no corporate partners invited) and a virtual final presentation (corporate partners invited). The purpose of the midterm presentation is to showcase your work thus far as well as any roadblocks, challenges, successes, and strategy for the remainder of the semester.


I am looking to schedule the midterm presentations for some time between March 6th - 10th or March 20th - 24th (no presentations during spring break). Scheduling information will be emailed to all MBA Leads during February - stay tuned!
Fri, 03/31/23
12:00 AM UTC
Midterm Presentation Submission
Required Deliverable
Required Deliverable
Deliverable submission is required.
Description:
The MBA Lead for each project team will need to submit a copy of their PowerPoint presentation here. All other students can disregard this task.
Wed, 05/17/23
12:00 PM UTC
Final Presentation Submission
Required Deliverable
Required Deliverable
Deliverable submission is required.
Description:
TBD
Temperature Check #3
Required Deliverable
Required Deliverable
Deliverable submission is required.
Description:
TBD
Temperature Check #2
Required Deliverable
Required Deliverable
Deliverable submission is required.
Description:
TBD
Post Engagement Survey
Required Deliverable
Required Deliverable
Deliverable submission is required.
Description:
TBD

Program Managers

Name Organization
Christina Alwell Herbal Vineyards