Project Title: Optimizing Local Lead Generation Strategy for NJ Appliance Rental, LLC
NJ Appliance Rental, LLC
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| Project Title | Optimizing Local Lead Generation Strategy for NJ Appliance Rental, LLC |
| Project Topics | Data Management Digital Marketing Entrepreneurship Growth Strategy Innovation Sales & Business Development |
| Skills & Expertise | Data Collection |
| Project Synopsis: Challenge/Opportunity | NJ Appliance Rental, LLC is a company specializing in consumer services, particularly in the rental of household appliances. Known for its customer-centric approach and efficient service delivery, the company has established a solid reputation in New Jersey. However, as the company seeks to expand its market presence, it faces the challenge of optimizing its lead generation process. Currently, the process is resource-intensive and lacks geographical focus, leading to higher costs and less efficient customer acquisition. The primary challenge for NJ Appliance Rental is to refine its lead generation strategy to focus on a more defined local area, thereby reducing costs and enhancing efficiency. The current approach, which is spread across all of New Jersey, dilutes the company's efforts and increases expenses without significantly increasing leads. This project addresses the challenge by offering a tailored marketing strategy that leverages data analytics and digital marketing to attract potential customers more organically. For students, this project presents an opportunity to work on a real-world business problem that requires a strategic and analytical approach. They will gain experience in creating a data-driven marketing plan, exploring innovative digital marketing techniques, and developing a go-to-market strategy that aligns with the company's business goals. The project will be conducted in phases, including research and analysis, strategy development, implementation planning, and presentation of findings and recommendations. This project is ideal for students as it provides them with practical experience in addressing complex business challenges while enhancing their skills in critical areas such as data management, digital marketing, and business development. The outcome will be a strategic plan that not only meets the company's objectives but also prepares students for future career success by equipping them with valuable industry insights and experiences.
The faculty advisor for this project is Professor Frank Gallucci, who has been an invaluable resource to our students, providing guidance, industry insight, and ongoing support throughout the semester! |
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Project Timeline
NJ Appliance Rental, LLC - Optimizing Local Lead Generation Strategy for NJ Appliance Rental, LLC
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Tue, 05/19/26
12:00 AM
UTC
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Academic Calendar
We’ve linked the Academic Calendar (below) to help you stay on track. It includes key dates such as university holidays, class schedules, deadlines, and other important academic milestones. Be sure to review it carefully so you’re aware of when your team meets, when assignments are due, and how your Capstone work fits into the broader semester. Staying organized starts here!
https://www.stevens.edu/office-of-the-registrar/academic-calendar |
No Deliverables
No deliverables are required for this action item.
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Guiding Questions:
We’ve linked the Academic Calendar (below) to help you stay on track. It includes key dates such as university holidays, class schedules, deadlines, and other important academic milestones. Be sure to review it carefully so you’re aware of when your team meets, when assignments are due, and how your Capstone work fits into the broader semester. Staying organized starts here!
https://www.stevens.edu/office-of-the-registrar/academic-calendar |
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Fri, 07/10/26
11:59 PM
EST (UTC-05:00)
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Summer 2026 Midterm Student Evaluation
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Required Evaluation
Evaluation submission is required.
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Fri, 07/10/26
11:59 PM
EST (UTC-05:00)
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Summer 2026 Midterm Presentations
Required Action Item
The Midterm Presentation is a key milestone in your Capstone experience. It gives your team the opportunity to showcase your progress, clarify your project goals, and gather valuable feedback from your faculty advisor and School of Business staff. This is your chance to demonstrate your understanding of the challenge, the approach you’re taking, and any early insights you've uncovered. Clear communication and thoughtful analysis at this stage will help ensure a strong finish to your project in the second half of the semester. Treat it as both a checkpoint and a strategic opportunity to refine your work moving forward! Kate Marsden will coordinate with team leads in June to schedule the midterm presentations. These will take place in early July.
Team Leads: Please upload a copy of your team’s Midterm Presentation here. This submission helps us keep track of progress and ensure faculty and industry partners have access to your work.
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Required Deliverable
Deliverable submission is required.
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Guiding Questions:
The Midterm Presentation is a key milestone in your Capstone experience. It gives your team the opportunity to showcase your progress, clarify your project goals, and gather valuable feedback from your faculty advisor and School of Business staff. This is your chance to demonstrate your understanding of the challenge, the approach you’re taking, and any early insights you've uncovered. Clear communication and thoughtful analysis at this stage will help ensure a strong finish to your project in the second half of the semester. Treat it as both a checkpoint and a strategic opportunity to refine your work moving forward! Kate Marsden will coordinate with team leads in June to schedule the midterm presentations. These will take place in early July.
Team Leads: Please upload a copy of your team’s Midterm Presentation here. This submission helps us keep track of progress and ensure faculty and industry partners have access to your work.
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Thu, 08/27/26
11:59 PM
EST (UTC-05:00)
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Summer 2026 Final Student Self Reflection
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Required Evaluation
Evaluation submission is required.
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Thu, 08/27/26
11:59 PM
EST (UTC-05:00)
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Summer 2026 Final Presentations
Required Action Item
The Final Presentation is the culmination of your semester-long work and a chance to demonstrate the impact of your project. This is where your team presents your findings, recommendations, and overall contributions to your industry sponsor and faculty advisor. It’s not just about what you accomplished—it’s about how you approached the problem, collaborated as a team, and applied your skills to deliver meaningful outcomes. Think of it as your professional showcase: a polished, confident presentation that reflects your effort, growth, and real-world readiness.
Take pride in what you've built and finish strong! Kate Marsden will coordinate with team leads in late July to schedule the final presentations. These will take place in August.
Team Leads: Please upload a copy of your team’s Final Presentation here. This submission helps us keep track of progress and ensure faculty and industry partners have access to your work.
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Required Deliverable
Deliverable submission is required.
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Guiding Questions:
The Final Presentation is the culmination of your semester-long work and a chance to demonstrate the impact of your project. This is where your team presents your findings, recommendations, and overall contributions to your industry sponsor and faculty advisor. It’s not just about what you accomplished—it’s about how you approached the problem, collaborated as a team, and applied your skills to deliver meaningful outcomes. Think of it as your professional showcase: a polished, confident presentation that reflects your effort, growth, and real-world readiness.
Take pride in what you've built and finish strong! Kate Marsden will coordinate with team leads in late July to schedule the final presentations. These will take place in August.
Team Leads: Please upload a copy of your team’s Final Presentation here. This submission helps us keep track of progress and ensure faculty and industry partners have access to your work.
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