Back to You Rehab PLLC is a healthcare provider specializing in rehabilitation services, with a strong reputation for delivering high-quality care across its locations in Michigan. Known for its commitment to patient-centered care and innovative therapeutic approaches, the company excels in creating a supportive environment for both patients and staff. However, as the company scales its operations, talent acquisition has emerged as a significant challenge, limiting its ability to expand and maintain its high standards.

The specific business challenge revolves around the bottleneck in recruitment, particularly for specialized clinicians who are crucial to the company's expansion plans. This issue stems from a competitive labor market, where qualified professionals are in high demand, and attracting them to new roles requires targeted strategies. The current impact of this challenge is a slowdown in growth, increased operational pressures, and potential risks to service quality if positions remain unfilled.

This project addresses the recruitment challenge by engaging MBA students in a strategic exercise to audit existing processes, identify gaps, and design a robust talent acquisition framework. Students will explore innovative recruitment strategies, leveraging data management, digital marketing, and talent management principles to propose effective solutions. Key components of the project include assessing labor market trends, evaluating turnover costs, and crafting incentives to attract top talent.

For students, the project offers a unique opportunity to apply their academic training to a real-world business problem, gaining hands-on experience in consulting, strategic planning, and organizational development. By working with Back to You Rehab, students will enhance their analytical, problem-solving, and communication skills, preparing them for leadership roles in diverse industries.