Yoto puts kids in control of an inspiring world of audio.

Our screen-free audio players let kids listen, learn and play at their own pace. All while making sure they’re safe to explore what inspires them. 

In the words of our CEO & Founder, Ben Drury: "My co-founder Filip and I were talking about the challenges of modern parenting. We both had nagging concerns around the effects of excess screen time for young children, with potential negatives around sleep disruption, fine motor control development and addictiveness of screens making us think twice about putting our kids in front of a screen. Having enrolled my children at a Montessori nursery, I was also fascinated by the teachings of Maria Montessori. She believed (amongst other things) that child development was improved through allowing children certain levels of independence, and to place emphasis on using physical objects in learning and play.

Despite all of this, we’re actually both technophiles and big believers in the power of the internet and tech as a force for good. Screens aren’t always bad! Also, having met whilst working together in the digital music world, we really wanted to give our kids easy access to music and other audio content.

So we came up with the idea of a connected, screen-free audio device that kids could be fully in control of using physical smartcards. With no experience in hardware, electronics or industrial design, but liking the idea of a challenge, we got to work prototyping a basic device and started testing with our own families and friends."

The award-winning Yoto Player launched in 2020, just before the big you-know-what. Now you can find it on play mats, kitchen counters and bedside tables all around the world. Yoto Mini, our portable player, launched in late 2021 and is already accompanying kids on some incredible adventures.

The Yoto Card Store has more than 700 titles from some of the world's best creators, publishers and labels. Yoto Originals like this one. Oh, and this one too!

We're a Series A tech company with a well-funded and fast-growing international team. Our offices are in London and New York, and we also have an entity in France. In 2023 we’ll be expanding further into Europe. We have in-house expertise in hardware and software, technology development, product, marketing, content and commercial.

We’re excited to build and develop a tight-knit and energetic team to help make Yoto the next great family brand!

Yoto spans the kids' audio, tech, entertainment and edtech industries, and our products have won awards in innovation, play and education categories. Time Magazine even named Yoto Player one of the Best Inventions of 2020.

Our Card Store includes 700+ titles from the world’s best rights-holders including Disney, Penguin Random House, Mattel, Harper Collins and Sony Music. We also produce our own Yoto Originals, often with award-winning collaborators.

Flexible working and autonomy are key to life at Yoto. We support working parents because we know that life and work need to work together. And just as we share audio content from a diverse community of creators, we also strive to build an inclusive team. Our passionate Diversity, Equity & Inclusion (DE&I) group raises new voices, beliefs, and perspectives to help everyone at Yoto feel heard. Check out our website for more info on our approach to DE&I.