ProgramsMBA Interterm (Spring 2023)ProjectsGrowing Yoto internationally and expanding the US business (London,...

Project Title: Growing Yoto internationally and expanding the US business (London, UK)

Yoto Ltd

Details
Project Title Growing Yoto internationally and expanding the US business (London, UK)
Project Topics Growth Strategy International Affairs Purchasing, Logistics, Supply Chain Sales & Business Development
Skills & Expertise
Project Synopsis: Challenge/Opportunity
We previously carried out some in-depth market analysis in 2021, but a lot has changed - externally and internally - since that exercise. We would like you to work on an updated international and US expansion go-to-market strategy, taking in to account the following:
  • Yoto’s previous new market analysis in 2021
  • 2022 real market data
  • Yoto’s competitor landscape
  • Logistical challenges and likelihood of finding near term solutions
  • Yoto’s current level of funding and ability to invest.

Project Address: The Office Group (TOG) - Eastside, York Way, London, N1C 4AX
Project Synopsis: Activities/Actions Required
  • Analysis of previous data - where has that market analysis been proven correct / otherwise?
  • Comparison of previous market analysis with an up-to-date international competitor and market analysis
  • Assess organic unmet demand by region 
  • Ideally a team of strategy and operations experts! 
Project Synopsis: Expected Results
  • An updated go-to-market international scaling plan - white space vs stealing market share?
  • A plan for how Yoto could satisfy organic unmet demand as a direct consumer business on a limited budget
  • Logistic considerations - the plan must be realistic!

Project Timeline

Touchpoints & Assignments Date Type

Student Interterm Preferences Due

 Jan 11 2023 Evaluation

Students Project Matching Finalized

 Jan 18 2023 Event

Upload Resume & Complete Profile

 Jan 25 2023 Submission Required

CONFIDENTIALITY

 Jan 25 2023 Submission Required

Deadline for Travel Arrangements

 Jan 27 2023 Event

Pre-Engagement Meetings Begin

 Jan 30 2023 Event

Pre-Kickoff Self Assessment Survey

 Feb 10 2023 Evaluation

Temperature Check (Student)

 Mar 06 2023 Evaluation

PROJECT KICKOFF

 Mar 06 2023 Event

Temperature Check (Student)

 Mar 07 2023 Evaluation

Temperature Check (Industry Partner)

 Mar 07 2023 Evaluation

FINAL PRESENTATIONS!!

 Mar 09 2023 Submission Required

Post-Engagement Team-Assessment Form (Industry Partner)

 Mar 10 2023 Evaluation

Post-Engagement Peer-Assessment Form (Student)

 Mar 10 2023 Evaluation

Post-Engagement Self-Assessment Form (Student)

 Mar 10 2023 Evaluation

Student Temperature Check

 Oct 04 2023 Africa/Abidjan (UTC-00:00) Evaluation