Project Title: Strategic Story Telling Campaign (Indianapolis, IN)

Tangram, Inc.

Details
Project Title Strategic Story Telling Campaign (Indianapolis, IN)
Project Topics Growth Strategy Marketing
Skills & Expertise
Project Synopsis: Challenge/Opportunity
Tangram was founded in 1985 and is a non-profit located in Indianapolis, IN. As a non-profit, we are continually trying to figure out ways to 1) sustain and
support their work over the long-term and 2) improve and demonstrate their impacts in effective ways. Because of funding constraints, we do not currently have any employees who are dedicated to marketing and communicating Tangram's impact on the broader community.  One method that has become very useful for non profits is strategic story telling. Non profits regard stories as central to their communications, and most expect the importance of stories for their organizations to increase. Most often stories are being used as strategies to increase awareness, solicit fundraising and demonstrate impacts. Project Location: 5155 Pennwood Drive, Indianapolis, IN 46205
Project Synopsis: Activities/Actions Required
  • Researching Tangram's programs and services
  • Interviews with our Direct Support Professionals (DSPs) who carry out the front line work of the organization
  • Compiling data on target audiences to maximize increased awareness, fundraising and overall impact
  • Working with Tangram administrative employees to create implementation and sustainability for the campaign
  • Research potential marketing partners with subject matter expertise in strategic story telling 
Project Synopsis: Expected Results
  • Tangible marketing plan
  • Identified local resources for campaign
  • Increased awareness of Tangram's impact on the community
  • Increase in donors to Tangram

Project Timeline

Touchpoints & Assignments Date Type

Students Project Matching Finalized

Sep 14 2022 Event

Confidentiality

Sep 20 2022 Submission Required

Deadline for Travel Arrangements

Sep 20 2022 Event

Upload Resume & Complete Profile

Sep 20 2022 Submission Required

Pre-Engagement Self Assessment

Sep 27 2022 Evaluation

Temperature Check #1

Oct 10 2022 Evaluation

Program Kickoff

Oct 10 2022 Event

Temperature Check #2

Oct 11 2022 Evaluation

Final Presentations

Oct 13 2022 Event

Post-Engagement Self Assessment

Oct 18 2022 Evaluation

Post-Engagement Peer Assessment

Oct 18 2022 Evaluation

Teams

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No Teams Available