Project Title: Market Research for new Product Launch (State/Local Government)

C Evans Consulting LLC

Details
Project Title Market Research for new Product Launch (State/Local Government)
Project Topics
Skills & Expertise
Project Synopsis: Challenge/Opportunity
We are using Gamification Platform to ‘gamify’ core HR Training and Talent Acquisition related training, and are in need of market research that will drive/guide the marketing plan targeting this audience. Through a detailed questionnaire, we are focusing on 4 major milestone questions that we need further research on: How does the Target customer buy? What are the biggest Talent Acquisition / HR Challenges State/Local agencies face amid Covid-19? How much do these customers spend on HR Training/Development? Who are the competitors; price points; offerings; what is their revenue; what offerings are missing (based on #2)?
Project Synopsis: Activities/Actions Required
Project Synopsis: Expected Results

Project Timeline

Touchpoints & Assignments Date Type

Program Kickoff

Oct 05 2020 Event

Official Project Kickoff

Final Presentations

Submission Required

Program Managers

Name Organization
Alice Obermiller University of Notre Dame

Teams

Team Name  Project Name  Team Members 
No Teams Available