Project Title: Market Research for new Product Launch (State/Local Government)
C Evans Consulting LLC
| Details | |
|---|---|
| Project Title | Market Research for new Product Launch (State/Local Government) |
| Project Topics | |
| Skills & Expertise | |
| Project Synopsis: Challenge/Opportunity |
We are using Gamification Platform to ‘gamify’ core HR Training and Talent Acquisition related training, and are in need of market research that will drive/guide the marketing plan targeting this audience. Through a detailed questionnaire, we are focusing on 4 major milestone questions that we need further research on: How does the Target customer buy? What are the biggest Talent Acquisition / HR Challenges State/Local agencies face amid Covid-19? How much do these customers spend on HR Training/Development? Who are the competitors; price points; offerings; what is their revenue; what offerings are missing (based on #2)?
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| Project Synopsis: Activities/Actions Required | |
| Project Synopsis: Expected Results |
Project Timeline
| Touchpoints & Assignments | Date | Type |
|---|---|---|
|
Program Kickoff |
Oct 05 2020 | Event |
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Official Project Kickoff |
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Final Presentations |
Submission Required |
Program Managers
| Name | Organization |
|---|---|
| Alice Obermiller | University of Notre Dame |
Teams
| Team Name | Project Name | Team Members |
|---|---|---|
| No Teams Available |