Hive Hospitality is planning on launching, Farina at two pilot locations in the Washington DC metro area. Included in Farina model including Instagram-able ambience, morning café, freshly made pastas, entrées all day, deserts & cocktails, catering for local markets, and a subscription wine club. They are honing on two spaces in particular for their launch of the concept Arlington and Reston, Virginia. Proof of Concept: Bresca, another concept within the Hive Hospitality, is currently piloting three subscription models to gauge success (wine, cocktails, dining). Dive into similar competitors (like Cooper's Hawk), investigate technology used by best in class subscription food services, and suggest a set of technology requirements and launch plan.