ProgramsMBA APPLY Interterm (FALL 2021)ProjectsIdentifying Key Partnerships and Potential Impact With Songfinch (C...

Project Title: Identifying Key Partnerships and Potential Impact With Songfinch (Chicago, IL)

Songfinch

Details
Project Title Identifying Key Partnerships and Potential Impact With Songfinch (Chicago, IL)
Project Topics Growth Strategy Market Research Marketing Product Design & Development Sales & Business Development Strategic Planning
Skills & Expertise
Project Synopsis: Challenge/Opportunity
Songfinch is redefining personalized gifting through music by enabling customers to create one-of-a-kind custom songs. As the platform grows, Songfinch is exploring new partnership opportunities that align with its mission and extend its cultural and commercial reach—particularly with nonprofits, wellness organizations, and socially-driven campaigns.

This project invites NYU Wagner students to evaluate the landscape of potential strategic partnerships, assess the social and economic value of these collaborations, and recommend implementation approaches that expand Songfinch’s footprint while deepening its impact.
Project Synopsis: Activities/Actions Required
  • Map existing and potential partner categories (e.g., nonprofits, mental health orgs, hospitals, schools, DEI campaigns, media brands).
  • Analyze partnership structures used by mission-aligned creative companies.
  • Evaluate how Songfinch’s product and model could create social impact (e.g., music for healing, education, or inclusion).
  • Recommend high-potential partnership types, goals, and shared value propositions.
  • Outline measurable outcomes and KPIs for tracking partnership performance and impact.
  • Propose a scalable strategy for partnership outreach and onboarding.
Project Synopsis: Expected Results
  • Depth of industry and social sector partnership analysis.

  • Creativity and feasibility of proposed partnership models.

  • Relevance of recommendations to Songfinch’s brand and goals.

  • Clarity of impact metrics and success frameworks.

  • Quality and usability of final presentation and strategy materials.

Project Timeline

Touchpoints & Assignments Date Type

UPLOAD UP-TO-DATE RESUME

 Jul 09 2021 Submission Required

Deadline to Submit Project Preferences

 Jul 09 2021 Evaluation

Kick-off Self-Assessment Evaluation Due

 Sep 10 2021 Evaluation

Teams Finalized, Projects Assigned

 Oct 09 2021

Program Kickoff

 Oct 11 2021 Event

Submit Deliverable #1

 Nov 10 2021 Submission Required

Temperature Check #1 Due by 5:00 PM ET

 Nov 10 2021 Evaluation

OFFICIAL PROJECT KICKOFF

 Nov 10 2021

Temperature Check #2 Due by 5:00 PM ET

 Dec 10 2021 Evaluation

Submit Deliverable #2

 Dec 10 2021 Submission Required

Submit Deliverable #4

 Submission Required

Final PEER Evaluation Due

 Evaluation

Final SELF Evaluation Due

 Evaluation

Final Interterm Feedback

UPLOAD STATEMENT OF CONFIDENTIALITY�

 Submission Required

Submit Deliverable #3

 Submission Required

PROJECT COMPLETE: UPLOAD FINAL DELIVERABLES�

 Submission Required

Teams

Team Name  Project Name  Team Members 
No Teams Available