Project Title: Cardinality Marketing (McLean, VA)
Cardinality.ai
| Details | |
|---|---|
| Project Title | Cardinality Marketing (McLean, VA) |
| Project Topics | Growth Strategy Marketing |
| Skills & Expertise | |
| Project Synopsis: Challenge/Opportunity | Cardinality seeks to better understand what marketing channels best connect with our targeted audiences, and improve the level of engagement in advance of new business opportunities. The Cardinality marketing strategy consists of engaging who Cardinality seeks as customers (target audience) and the influencers who impact these audiences (e.g., analysts, partners), with the compelling value that we offer them. Currently, Cardinality has the following marketing channels: demand generation, digital marketing, public relations, content marketing, field marketing and customer success marketing. Our target audience are public sector (State government) administrators of Health & Human Services programs.
Project Address: 1650 Tysons Blvd Suite 1530, McLean, VA 22102 |
| Project Synopsis: Activities/Actions Required | Come March 2023, we aim for this student cohort to assess the personas that represent our target audience and the effectiveness of various channels of outreach in establishing brand awareness and buying propensity for Cardinality solutions.. Next, the students will recommend the optimal marketing approach for reaching these personas via the Cardinality marketing channels. We will utilize our then-current opportunity pipeline to inform this assessment.
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| Project Synopsis: Expected Results | Success would entail the adoption of an informed process for measuring target audience engagement with Cardinality marketing assets via defined channels, and implementing optimized engagement techniques to improve the levels of engagement by the targeted audiences associated with pipeline opportunities.
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Project Timeline
| Touchpoints & Assignments | Date | Type |
|---|---|---|
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Student Interterm Preferences Due |
Jan 11 2023 | Evaluation |
|
Students Project Matching Finalized |
Jan 18 2023 | Event |
|
Upload Resume & Complete Profile |
Jan 25 2023 | Submission Required |
|
CONFIDENTIALITY |
Jan 25 2023 | Submission Required |
|
Deadline for Travel Arrangements |
Jan 27 2023 | Event |
|
Pre-Engagement Meetings Begin |
Jan 30 2023 | Event |
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Pre-Kickoff Self Assessment Survey |
Feb 10 2023 | Evaluation |
|
Temperature Check (Student) |
Mar 06 2023 | Evaluation |
|
PROJECT KICKOFF |
Mar 06 2023 | Event |
|
Temperature Check (Student) |
Mar 07 2023 | Evaluation |
|
Temperature Check (Industry Partner) |
Mar 07 2023 | Evaluation |
|
FINAL PRESENTATIONS!! |
Mar 09 2023 | Submission Required |
|
Post-Engagement Team-Assessment Form (Industry Partner) |
Mar 10 2023 | Evaluation |
|
Post-Engagement Peer-Assessment Form (Student) |
Mar 10 2023 | Evaluation |
|
Post-Engagement Self-Assessment Form (Student) |
Mar 10 2023 | Evaluation |
|
Student Temperature Check |
Oct 04 2023 Africa/Abidjan (UTC-00:00) | Evaluation |
Program Managers
| Name | Organization |
|---|---|
| Jim Cunningham | University of Notre Dame |
| Joseph Sweeney | University of Notre Dame |