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Project Title: Potential growth opportunities and GTM strategies for NEP Share in non-media markets (El Segundo, CA)

NEP Group

Details
Project Title Potential growth opportunities and GTM strategies for NEP Share in non-media markets (El Segundo, CA)
Project Topics Growth Strategy Sales & Business Development
Skills & Expertise Data Analytics Management Consulting Market Research Marketing Strategy
Project Synopsis: Challenge/Opportunity
NEP Share, our cloud-based media asset management (MAM) solutions, already provides live feed content ingestion, management, and distribution solutions to our global media clients (rights holders, broadcasters, and corporations). Are there growth opportunities for NEP to sell the same live video MAM solutions to non-media client segments (e.g., security, military, education, government)?

Project Address: 840 Apollo Street, Suite 100, El Segundo, CA 90245
Project Synopsis: Activities/Actions Required
NEP is looking for the MBA Consulting Team to provide data-driven insights into potential non-media client segments via market/competitor benchmarking analysis and provide go-to-market strategy recommendations for NEP Share. Here are some sample questions to think about:
 
  • Market analysis
    • For each client segment, how big are these potential non-media client segments for NEP?
    • What live video MAM solutions do these companies use today?
    • What do they like and dislike about current solutions? 
    • What solutions matter the most to them – product features, pricing, cross-platform integration, analytics, security, etc.?
    • Which 1-2 client segments could be the best target for NEP?
    • What are the market trends and risks/opportunities for NEP to consider entering these markets?

  • Competitor benchmarking analysis
    • For each client segment, who are the live video MAM leaders serving these non-media markets?
    • What geographies do they serve?
    • Who are their major clients? 
    • What are their value propositions/unique selling points (USPs)?
    • What features do they offer? What other additional value/services do they offer?
    • What is the general perception of them in the industry?
    • What are they doing well? What are they not doing well?
    • What is their pricing? What about industry average price points?
    • How big is their business? (Revenue and Employee Size)
    • Which percentage of the market do they have?

  • GTM strategy recommendations
    • What are the problems NEP Share is solving? 
    • How are competitors solving them today?
    • Who are the NEP Share target customers? Geographies/segments? What are they willing to pay for our solution?
    • What are NEP Share value propositions / USPs?
    • Is there a demand for NEP Share or is the market oversaturated?
    • Given these are non-media markets, what does NEP need to do to enter these markets vs. what we current do today (high level recommendations on product messaging/positioning, pricing, sales channel, capabilities/organization needs, etc.)?
Project Synopsis: Expected Results
NEP is looking to the MBA Consulting Team to bring a unique perspective and provide high-value, data-driven insights into this project. It is important to NEP for the students to work as a team, figure out how to develop an approach to accomplish project results, and have fun while doing it in Southern California, the media and entertainment capital of the world.  

Project Timeline

NEP Group - Potential growth opportunities and GTM strategies for NEP Share in non-media markets (El Segundo, CA)
Due Date
Activities
Deliverables
Status
Action
Wed, 01/11/23
12:00 AM UTC
Student Interterm Preferences Due
Required Evaluation
Evaluation submission is required.
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Description:
Complete Interterm Preference Survey
Wed, 01/18/23
12:00 AM UTC
Students Project Matching Finalized
No Deliverables
No deliverables are required for this action item.
Location:
Virtual
Event Description:
Student teams are introduced to their client organizations 
Wed, 01/25/23
12:00 AM UTC
Upload Resume & Complete Profile
Required Deliverable
Required Deliverable
Deliverable submission is required.
Description:
Help your industry partners learn more about you!  Make sure to complete building out your profile and upload your resume!
Wed, 01/25/23
12:00 AM UTC
CONFIDENTIALITY
Required Deliverable
Required Deliverable
Deliverable submission is required.
Description:
Please download, sign, and upload the standard Statement of Confidentiality
Fri, 01/27/23
12:00 AM UTC
Deadline for Travel Arrangements
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Location:
Event Description:
Students must use Anthony Travel to organize travel and accommodations.
Mon, 01/30/23
12:00 AM UTC
Pre-Engagement Meetings Begin
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No deliverables are required for this action item.
Location:
Event Description:
Find time to meet virtually and discuss the project scope and expectations while on-site. Review supplemental resources so students can begin to get up-to-speed before their visit. 
Fri, 02/10/23
12:00 AM UTC
Pre-Kickoff Self Assessment Survey
Required Evaluation
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Mon, 03/06/23
12:00 AM UTC
Temperature Check (Student)
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Mon, 03/06/23
12:00 AM UTC
PROJECT KICKOFF
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Location:
Event Description:
Students Arrive On-Site for Work.  Please schedule the project kickoff as early on Monday morning as possible in order to jumpstart the week. We recommend scheduling 45-minutes to 1-hour to host a kickoff meeting. Here's some recommendations on what you should cover!
Tue, 03/07/23
12:00 AM UTC
Temperature Check (Student)
Required Evaluation
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Tue, 03/07/23
12:00 AM UTC
Temperature Check (Industry Partner)
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Thu, 03/09/23
12:00 AM UTC
FINAL PRESENTATIONS!!
Required Deliverable
Required Deliverable
Deliverable submission is required.
Description:
Schedule time for the students to present their final insights.

STUDENTS: Please upload your final presentation.

INDUSTRY MENTORS: Please provide feedback through the form on the deliverable tab. 
Fri, 03/10/23
12:00 AM UTC
Post-Engagement Team-Assessment Form (Industry Partner)
Required Evaluation
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Fri, 03/10/23
12:00 AM UTC
Post-Engagement Peer-Assessment Form (Student)
Required Evaluation
Evaluation submission is required.
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Fri, 03/10/23
12:00 AM UTC
Post-Engagement Self-Assessment Form (Student)
Required Evaluation
Evaluation submission is required.
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Wed, 10/04/23
12:00 AM Africa/Abidjan (UTC-00:00)
Student Temperature Check
Required Evaluation
Evaluation submission is required.
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