ProgramsMBA Interterm (Spring 2023)ProjectsPotential growth opportunities and GTM strategies for NEP Share in ...

Project Title: Potential growth opportunities and GTM strategies for NEP Share in non-media markets (El Segundo, CA)

NEP Group

Details
Project Title Potential growth opportunities and GTM strategies for NEP Share in non-media markets (El Segundo, CA)
Project Topics Growth Strategy Sales & Business Development
Skills & Expertise Data Analytics Management Consulting Market Research Marketing Strategy
Project Synopsis: Challenge/Opportunity
NEP Share, our cloud-based media asset management (MAM) solutions, already provides live feed content ingestion, management, and distribution solutions to our global media clients (rights holders, broadcasters, and corporations). Are there growth opportunities for NEP to sell the same live video MAM solutions to non-media client segments (e.g., security, military, education, government)?

Project Address: 840 Apollo Street, Suite 100, El Segundo, CA 90245
Project Synopsis: Activities/Actions Required
NEP is looking for the MBA Consulting Team to provide data-driven insights into potential non-media client segments via market/competitor benchmarking analysis and provide go-to-market strategy recommendations for NEP Share. Here are some sample questions to think about:
 
  • Market analysis
    • For each client segment, how big are these potential non-media client segments for NEP?
    • What live video MAM solutions do these companies use today?
    • What do they like and dislike about current solutions? 
    • What solutions matter the most to them – product features, pricing, cross-platform integration, analytics, security, etc.?
    • Which 1-2 client segments could be the best target for NEP?
    • What are the market trends and risks/opportunities for NEP to consider entering these markets?

  • Competitor benchmarking analysis
    • For each client segment, who are the live video MAM leaders serving these non-media markets?
    • What geographies do they serve?
    • Who are their major clients? 
    • What are their value propositions/unique selling points (USPs)?
    • What features do they offer? What other additional value/services do they offer?
    • What is the general perception of them in the industry?
    • What are they doing well? What are they not doing well?
    • What is their pricing? What about industry average price points?
    • How big is their business? (Revenue and Employee Size)
    • Which percentage of the market do they have?

  • GTM strategy recommendations
    • What are the problems NEP Share is solving? 
    • How are competitors solving them today?
    • Who are the NEP Share target customers? Geographies/segments? What are they willing to pay for our solution?
    • What are NEP Share value propositions / USPs?
    • Is there a demand for NEP Share or is the market oversaturated?
    • Given these are non-media markets, what does NEP need to do to enter these markets vs. what we current do today (high level recommendations on product messaging/positioning, pricing, sales channel, capabilities/organization needs, etc.)?
Project Synopsis: Expected Results
NEP is looking to the MBA Consulting Team to bring a unique perspective and provide high-value, data-driven insights into this project. It is important to NEP for the students to work as a team, figure out how to develop an approach to accomplish project results, and have fun while doing it in Southern California, the media and entertainment capital of the world.  

Project Timeline

Touchpoints & Assignments Date Type

Student Interterm Preferences Due

 Jan 11 2023 Evaluation

Students Project Matching Finalized

 Jan 18 2023 Event

Upload Resume & Complete Profile

 Jan 25 2023 Submission Required

CONFIDENTIALITY

 Jan 25 2023 Submission Required

Deadline for Travel Arrangements

 Jan 27 2023 Event

Pre-Engagement Meetings Begin

 Jan 30 2023 Event

Pre-Kickoff Self Assessment Survey

 Feb 10 2023 Evaluation

Temperature Check (Student)

 Mar 06 2023 Evaluation

PROJECT KICKOFF

 Mar 06 2023 Event

Temperature Check (Student)

 Mar 07 2023 Evaluation

Temperature Check (Industry Partner)

 Mar 07 2023 Evaluation

FINAL PRESENTATIONS!!

 Mar 09 2023 Submission Required

Post-Engagement Team-Assessment Form (Industry Partner)

 Mar 10 2023 Evaluation

Post-Engagement Peer-Assessment Form (Student)

 Mar 10 2023 Evaluation

Post-Engagement Self-Assessment Form (Student)

 Mar 10 2023 Evaluation

Student Temperature Check

 Oct 04 2023 Africa/Abidjan (UTC-00:00) Evaluation