Project Title: Vegetarian Product Strategy (London, UK)
Five Guys JV Europe
| Details | |
|---|---|
| Project Title | Vegetarian Product Strategy (London, UK) |
| Project Topics | Growth Strategy Marketing Product Design & Development |
| Skills & Expertise | Brand Strategy Management Consulting Market Research |
| Project Synopsis: Challenge/Opportunity | We are rethinking the vegetarian items on the menu and if/how they should be improved in the future.
Project address: Units 2-3, 1 Bard Road, London, W10 6TP |
| Project Synopsis: Activities/Actions Required | Understand the current market for vegetarian items within QSR
Understand the current vegetarian items at Five Guys and the overall appeal of those items Calculate the potential market for a best in class vegetarian option Understand the operational implications of menu changes Determine the trade-offs Five Guys should be willing to make for a better vegetarian option Determine pricing for new/current vegetarian items |
| Project Synopsis: Expected Results | Increase in sales/margin from vegetarian items
Fewer complaints about vegetarian offerings Higher overall customer satisfaction |
Project Timeline
| Touchpoints & Assignments | Date | Type |
|---|---|---|
|
Student Interterm Preferences Due |
Jan 11 2023 | Evaluation |
|
Students Project Matching Finalized |
Jan 18 2023 | Event |
|
Upload Resume & Complete Profile |
Jan 25 2023 | Submission Required |
|
CONFIDENTIALITY |
Jan 25 2023 | Submission Required |
|
Deadline for Travel Arrangements |
Jan 27 2023 | Event |
|
Pre-Engagement Meetings Begin |
Jan 30 2023 | Event |
|
Pre-Kickoff Self Assessment Survey |
Feb 10 2023 | Evaluation |
|
Temperature Check (Student) |
Mar 06 2023 | Evaluation |
|
PROJECT KICKOFF |
Mar 06 2023 | Event |
|
Temperature Check (Student) |
Mar 07 2023 | Evaluation |
|
Temperature Check (Industry Partner) |
Mar 07 2023 | Evaluation |
|
FINAL PRESENTATIONS!! |
Mar 09 2023 | Submission Required |
|
Post-Engagement Team-Assessment Form (Industry Partner) |
Mar 10 2023 | Evaluation |
|
Post-Engagement Peer-Assessment Form (Student) |
Mar 10 2023 | Evaluation |
|
Post-Engagement Self-Assessment Form (Student) |
Mar 10 2023 | Evaluation |
|
Student Temperature Check |
Oct 04 2023 Africa/Abidjan (UTC-00:00) | Evaluation |
Program Managers
| Name | Organization |
|---|---|
| Jim Cunningham | University of Notre Dame |
| Joseph Sweeney | University of Notre Dame |
Teams
| Team Name | Project Name | Team Members |
|---|---|---|
| Five Guys JV Europe (Vegetarian) | Vegetarian Product Strategy (London, UK) |