A group of students will undertake a comprehensive evaluation of Surplus Solutions, a biotechnology equipment resale business, currently serving primarily biotech companies, which aims to expand its market reach into the academic sector, specifically targeting universities and colleges. 

The goal of this capstone project is to develop a strategic plan for market entry, identify potential barriers, understand the purchasing processes in academic institutions, and provide actionable recommendations for successful expansion.

A clear understanding of the academic market for lab equipment. Identification of barriers and challenges specific to academic institutions.  Insight into the purchasing processes and decision-making criteria of universities and colleges.  A strategic roadmap for successful market entry, including marketing strategies, partnership opportunities, and key steps for execution.