Project Title: Strategic Market Entry for Equipment Resale Business into the Academic Sector
Surplus Solutions
| Details | |
|---|---|
| Project Title | Strategic Market Entry for Equipment Resale Business into the Academic Sector |
| Project Topics | Digital Marketing Growth Strategy Market Research PR & Communications Sales & Business Development |
| Skills & Expertise | Brand Strategy Business Analysis & Strategy Communications Content Strategy Marketing Strategy Technical Training & Development |
| Project Synopsis: Challenge/Opportunity | A group of students will undertake a comprehensive evaluation of Surplus Solutions, a biotechnology equipment resale business, currently serving primarily biotech companies, which aims to expand its market reach into the academic sector, specifically targeting universities and colleges.
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| Project Synopsis: Activities/Actions Required | The goal of this capstone project is to develop a strategic plan for market entry, identify potential barriers, understand the purchasing processes in academic institutions, and provide actionable recommendations for successful expansion.
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| Project Synopsis: Expected Results | A clear understanding of the academic market for lab equipment. Identification of barriers and challenges specific to academic institutions. Insight into the purchasing processes and decision-making criteria of universities and colleges. A strategic roadmap for successful market entry, including marketing strategies, partnership opportunities, and key steps for execution.
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Project Timeline
| Touchpoints & Assignments | Date | Type |
|---|---|---|
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Program Kickoff |
Sep 23 2024 | Event |
Program Managers
| Name | Organization |
|---|---|
| Haowen Tan (Educator) | Lambda Strategy |
Teams
| Team Name | Project Name | Team Members |
|---|---|---|
| No Teams Available |