Evaluate our opportunities and create a strategy to capitalize on such opportunities to increase volunteer and donor engagement through digital marketing. PROJECT LOCATION: 290 West Mount Pleasant Avenue, Suite 1320, Livingston, NJ 07039

- Study existing digital marketing to create clear picture of starting point. This will include discussions with staff, review of social media pages/messaging, introduction to 2016 branding study, access to social media engagement metrics, and more. 
- Analyze underutilized or unutilized social media channels for suitability for Jersey Cares messaging and content. 
- Include particular focus on YouTube and opportunities for low-investment videos of our work with viral potential. 
- Investigate potential to leverage cookies and opportunities to mine data collected to tailor outreach.
- Explore low- and no-cost digital ads available to nonprofits.

As may be feasible within the timeframe, the primary deliverable will be a recommendations report to include:
- Recommended expansion of social media channels and outline of opportunities that make each new recommended channel desirable.
- YouTube suitability for highlighting Jersey Cares' work and recommendations for video content.
- A process flow for developing and capitalizing on cookies and the data gathered.
- Links to applications or to make inquiries for gratis digital ads.