Analyze the American Cancer Society's brand, target supporter audience, and competitors to specifically recommend a health equity strategy (leaning heavily on the "H.E.R.O." assets) for effectively communicating the company’s health care access initiative to current and potential supporters. PROJECT LOCATION: 1 E Wacker Dr, Chicago, IL 60601 (15th Floor)

Success is two-fold: 1) reaching the six populations challenged by health care inequities and making a difference in their ability to prevent and treat cancer 2) inspiring corporate, community partners, individual donors, or grassroots volunteers to support the H.E.R.O. initiative by funds, leadership, recruitment, volunteering, networking, etc. 

Results would be measured by digital metrics, lead generation numbers, and corporate supporter, community partner, individual donor, or grassroots volunteer conversions.