Project Title: Launch a cacao-themed hotel in Coyoacan (Mexico City, MX)
Chany Ventures
| Details | |
|---|---|
| Project Title | Launch a cacao-themed hotel in Coyoacan (Mexico City, MX) |
| Project Topics | Growth Strategy Marketing Product Design & Development Purchasing, Logistics, Supply Chain Reporting, Financial Planning & Analysis Sales & Business Development |
| Skills & Expertise | Management Consulting Market Research Marketing Strategy |
| Project Synopsis: Challenge/Opportunity | Chany Ventures seeks to address the capital and information gap, by building a collective of underestimated small business owners and accelerating their growth.
The first member of our portfolio is a bed and breakfast located in Coyoacan. The owner is converting the property from a family home and doesn't have a background in hospitality. The property is located near many new commercial construction sites and prominent tourist attractions such as the Fridah Kahlo Museum, making it a prime location to launch a bed and breakfast. The b&b Spanish colonial aesthetic will be adorned with chocolate and cacao-themed decor, celebrating the afro and indigenous heritage of Mexico and the history of cacao. Offerings like spa services, skincare products, and experiences will serve as additional revenue streams and bring more foot traffic into the space. Project Address: Bruselas 61, Del Carmen, Coyoacan, 04100 |
| Project Synopsis: Activities/Actions Required | Before opening the b&b, a lot of research and strategic planning activities need to take place to optimize profits. Preliminary work has been done on these topics, but additional perspective would be very valuable to the team.
1. In-depth market research of the short-term stay, experiences (yoga, cacao ceremonies, reiki sessions, etc), and spa services market specifically near Coyoacan. 2. Brand development 3. Price strategy for rooms and auxiliary services 4. Marketing strategy that leverages services to drive demand for stays 6. Cost analysis and recommendations for hotel expenses 7. PR strategy that attracts a sophisticated traveler & wellness audience |
| Project Synopsis: Expected Results | 1. Increased projected profit margins of at least 20% across all hotel activities through strategic pricing & cost analysis.
2. Marketing strategy that increases sales potential of all services by at least 30% |
Project Timeline
Chany Ventures - Launch a cacao-themed hotel in Coyoacan (Mexico City, MX)
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Due Date
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Wed, 01/11/23
12:00 AM
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Student Interterm Preferences Due
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Required Evaluation
Evaluation submission is required.
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Description:
Complete Interterm Preference Survey
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Wed, 01/18/23
12:00 AM
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Students Project Matching Finalized
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No Deliverables
No deliverables are required for this action item.
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Location:
Virtual
Event Description:
Student teams are introduced to their client organizations
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Wed, 01/25/23
12:00 AM
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Upload Resume & Complete Profile
Required Deliverable
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Required Deliverable
Deliverable submission is required.
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Description:
Help your industry partners learn more about you! Make sure to complete building out your profile and upload your resume!
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Wed, 01/25/23
12:00 AM
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CONFIDENTIALITY
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Required Deliverable
Deliverable submission is required.
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Description:
Please download, sign, and upload the standard Statement of Confidentiality
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Fri, 01/27/23
12:00 AM
UTC
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Deadline for Travel Arrangements
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No Deliverables
No deliverables are required for this action item.
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Location:
Event Description:
Students must use Anthony Travel to organize travel and accommodations.
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Mon, 01/30/23
12:00 AM
UTC
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Pre-Engagement Meetings Begin
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No Deliverables
No deliverables are required for this action item.
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Location:
Event Description:
Find time to meet virtually and discuss the project scope and expectations while on-site. Review supplemental resources so students can begin to get up-to-speed before their visit.
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Fri, 02/10/23
12:00 AM
UTC
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Pre-Kickoff Self Assessment Survey
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Required Evaluation
Evaluation submission is required.
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Mon, 03/06/23
12:00 AM
UTC
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Temperature Check (Student)
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Required Evaluation
Evaluation submission is required.
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Mon, 03/06/23
12:00 AM
UTC
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PROJECT KICKOFF
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No Deliverables
No deliverables are required for this action item.
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Location:
Event Description:
Students Arrive On-Site for Work. Please schedule the project kickoff as early on Monday morning as possible in order to jumpstart the week. We recommend scheduling 45-minutes to 1-hour to host a kickoff meeting. Here's some recommendations on what you should cover!
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Tue, 03/07/23
12:00 AM
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Temperature Check (Student)
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Required Evaluation
Evaluation submission is required.
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Tue, 03/07/23
12:00 AM
UTC
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Temperature Check (Industry Partner)
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Required Evaluation
Evaluation submission is required.
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Thu, 03/09/23
12:00 AM
UTC
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FINAL PRESENTATIONS!!
Required Deliverable
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Required Deliverable
Deliverable submission is required.
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Description:
Schedule time for the students to present their final insights.
STUDENTS: Please upload your final presentation. INDUSTRY MENTORS: Please provide feedback through the form on the deliverable tab. |
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Fri, 03/10/23
12:00 AM
UTC
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Post-Engagement Team-Assessment Form (Industry Partner)
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Required Evaluation
Evaluation submission is required.
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Fri, 03/10/23
12:00 AM
UTC
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Post-Engagement Peer-Assessment Form (Student)
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Required Evaluation
Evaluation submission is required.
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Fri, 03/10/23
12:00 AM
UTC
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Post-Engagement Self-Assessment Form (Student)
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Required Evaluation
Evaluation submission is required.
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Wed, 10/04/23
12:00 AM
Africa/Abidjan (UTC-00:00)
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Student Temperature Check
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Required Evaluation
Evaluation submission is required.
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Program Managers
| Name | Organization |
|---|---|
| Jim Cunningham | University of Notre Dame |
| Joseph Sweeney | University of Notre Dame |